Improve multi-site consistency
Standardise technology delivery across dealership locations and reduce the inconsistency created by fragmented legacy systems.
Case study • Automotive IT transformation
Modernised technology and customer experience across Dick Lovett Group dealerships
Altiatech partnered with Dick Lovett Group to support a multi-site IT transformation programme across connectivity, cloud services, endpoint security, AV and customer-facing technology.
Automotive
Multi-site estate
Microsoft licensing
Endpoint security
Overview
Supporting a premium automotive group with consistent, secure and customer-ready technology.
Dick Lovett Group is a prestigious UK automotive dealer network representing premium brands including Ferrari, BMW, Porsche and Aston Martin. Its operations depend on reliable communication, secure infrastructure and immersive customer-facing technology.
Programme priorities
From fragmented technology to a more controlled multi-site operating model.
The programme brought together connectivity, Microsoft cloud services, endpoint protection, infrastructure resilience, AV and licensing management so dealership teams could operate with better consistency and control.
Strengthen secure operations
Protect sensitive systems and endpoints while improving the manageability of security tooling across the estate.
Improve cloud and licensing control
Bring Microsoft CSP, M365, Defender and software licensing under clearer managed billing and operational oversight.
Elevate customer experience
Support showroom-ready AV, meeting spaces and immersive customer environments across premium automotive locations.
The challenge
Modernising dealership technology while supporting growth, security and premium customer standards.
Dick Lovett Group required an IT platform that could support in-store technology, protect sensitive systems and scale with dealership growth. Existing telephony, network, AV and software management arrangements were creating operational friction.
Collaboration
Legacy telephony
Older voice and communication systems were limiting collaboration and making it harder to provide a consistent dealership experience.
Connectivity
Network constraints
The estate needed more reliable connectivity foundations to support branch operations, customer experience and future resilience.
Customer experience
Siloed AV setups
Decentralised AV arrangements were creating inconsistency across showrooms and limiting the impact of customer-facing spaces.
Security
Increasing cyber risk
The group needed stronger endpoint protection and better security control across a broad and active technology environment.
Licensing
Decentralised software management
Software and cloud services needed clearer billing, renewal management and visibility across Microsoft and creative tool licensing.
Growth
Scalable dealership platform
The technology model needed to support evolving manufacturer standards, branch growth and premium customer expectations.
Altiatech's role
Designing and delivering a phased transformation programme across multiple dealership locations.
Altiatech developed a programme focused on stabilisation, standardisation and innovation, with solutions rolled out across Dick Lovett locations including BMW, Porsche, Farmhouse and Ferrari retail environments.
Delivery focus
Stabilise • Standardise • InnovateConnecting operational IT, security and customer experience into one managed transformation programme.
The work covered business phone systems, Microsoft CSP and licensing, endpoint protection, resilience infrastructure, showroom AV, the Farmhouse innovation hub and software licensing management.
Voice
Calls and connectivity
Migrated and managed Excell business phone systems, including monthly line rental and voice call plans.
Cloud
Microsoft CSP and licensing
Managed Microsoft Cloud Services, monthly CSP billing, M365 licensing and Defender integration.
Protect
Security and endpoint protection
Deployed BitDefender and GravityZone to strengthen threat prevention and endpoint management across 800+ endpoints.
Resilience
Backup and infrastructure
Implemented UPS systems at Farmhouse and Cardiff, completed Veeam renewals and supported server memory upgrades.
Experience
AV and showroom technology
Designed and deployed C-Touch Wall Units, Samsung and Apple TVs, AV furniture and showroom-ready AV setups.
Licensing
Software licence management
Transferred and renewed Adobe Creative Cloud and Office 365 licences under Altiatech-managed billing.
The approach
A phased programme built around stabilisation, standardisation and innovation.
Altiatech’s approach connected foundational IT improvements with customer-facing technology enhancements, helping the group improve everyday operations while upgrading the premium showroom experience.
Stabilise voice and connectivity
Migrate and manage business phone services, line rental and call plans across the dealership network.
Standardise Microsoft services
Bring CSP billing, M365 licensing and Defender integration into a clearer managed service model.
Strengthen endpoint security
Deploy BitDefender and GravityZone to improve endpoint threat prevention and management.
Improve resilience foundations
Support branch resilience through UPS implementation, Veeam renewals and server infrastructure upgrades.
Upgrade showroom AV
Design and deploy interactive AV solutions, display technology and showroom-ready meeting environments.
Build the innovation hub
Create an immersive Farmhouse customer experience suite with meeting technology, AV integration and secure network access.
Outcomes
A more consistent, secure and experience-led technology platform across the dealership estate.
The transformation improved IT spend visibility, centralised voice and connectivity, enhanced showroom environments and strengthened endpoint security across the business.
Standardised cloud licensing
Microsoft cloud services and licensing moved into a more consistent managed billing and support model.
Improved IT spend visibility
CSP billing and licence management gave the group clearer control over software and cloud service spend.
Centralised voice and connectivity
Business phone systems, line rental and voice call plans were managed more consistently across locations.
Enhanced customer environments
Interactive showroom AV and customer-facing technology improved the experience across premium retail spaces.
800+ endpoints protected
BitDefender and GravityZone strengthened endpoint protection and threat prevention across the business.
Improved resilience
UPS systems, Veeam renewals and server upgrades helped support more resilient branch technology operations.
Client reflection
“Altiatech understood the demands of a premium brand dealership.”
The project helped Dick Lovett Group deliver secure, consistent and elevated customer experiences across its dealership network.
Connected services
Services connected to this work.
Altiatech helps organisations modernise multi-site IT environments, strengthen endpoint security, improve licensing control and run technology with clearer operational ownership.
Run
Managed Services
Run and improve IT services with clearer ownership, reporting, monitoring and continual improvement.
Protect
Managed Cyber Security
Protect, detect, respond and improve with practical security support and evidence-backed controls.
Optimise
Cost, AI & Licensing Optimisation
Improve visibility, forecasting, accountability and control across cloud, AI and licensing spend.
One connected model: multi-site transformation works best when connectivity, security, licensing, resilience and customer experience are planned together.
View all services →Next step
Planning a multi-site technology, security or licensing transformation?
Talk to our team about managed services, Microsoft licensing, endpoint protection, infrastructure resilience, connectivity and customer-facing technology environments.
Email: innovate@altiatech.com
Phone: 0330 332 5842